Mahindra XUV 3XO Dolby Atmos is the first SUV in the world under 12 lakh to feature immersive 3D sound. Check variants, features, delivery schedule, and why it’s a game changer in the compact SUV market.
Mahindra XUV 3XO Dolby Atmos – A World First Below 12 Lakh
Mahindra has again set the benchmark in the compact SUV with the introduction of Dolby Atmos in XUV 3XO REVX A. Now the XUV 3XO has been the first SUV under 12 lakhs in India to include this premium 3D sound in its list of features, powered by 36 speakers, a 36-channel amplifier, and active noise cancellation technologies that infuse cinema-like sound experience within the cabin.
Dolby Atmos was initially developed in cinema, and is a 360-degree surround system. In cars, it improves clarity, depth, and spatial accuracy so that every drive feels like a personal concert to passengers.
Variants Equipped with Dolby Atmos in Mahindra XUV 3XO
Besides REVX A, Dolby Atmos will also be available in AX5L, AX7, and AX7L versions.
- Speaker Arrangement: Standard on all Dolby Atmos versions.
- AX7L Exclusive: Includes an extra subwoofer that maximizes sound depth as well as providing high sound detailing.
- Delivery Schedule: These variants will start deliveries in mid-September 2025.
To enhance the experience, Mahindra has also introduced Gaana music streaming’s application, where one can enjoy Dolby Atmos Music on the road.
The Dolby Atmos SUV Suite is part of a rapidly expanding collection of Dolby Atmos line-up at Mahindra. This becomes the fourth Mahindra automotive line-up to have Dolby Atmos, including the BE 6, XEV 9e, and Thar Roxx. Bringing immersive entertainment to a much broader cross-section of SUV owners, especially those in the sub-12 lakh segment, is the objective with XUV 3XO, says Mahindra.
Mahindra XUV 3XO – Features and Performance
The XUV 3XO already enjoys a solid positioning in the new sub-4m SUV segment, pitting the car against the likes of the Hyundai Venue, Kia Sonet, Tata Nexon, and Maruti Brezza.
Engine Options:
- 1.2L Gasoline
- 1.2L TGDi Turbo-petrol
- 1.5L Diesel (manual & automatic options available)
Key Features:
- Panoramic Sunroof (roomiest in segment)
- 10.25-inch Digital Cluster and Infotainment displays
- ADAS Level 2 with high-tech safety performance
- Front Ventilated Seats for maximum comfort
- 360-degree Camera & Parking Assist
- Wireless Android Auto / Apple CarPlay
Since its introduction, the XUV 3XO has registered record bookings and is quickly emerging as one of the best-selling SUVs of Mahindra in India.
Why Mahindra XUV 3XO Dolby Atmos is a Game Changer
- World-First: No other sub-₹12 lakh SUV is equipped with Dolby Atmos.
- Innovation: The cabin experience transforms a normal drive into immersive entertainment.
- Segment Top in Tech: Rival compact SUVs lack this luxury feature.
- Large Value Proposition: Bringing luxury-like features at an affordable price point.
