Ather Energy launches Battery as a Service (BaaS), Assured Buyback, and Extended Warranty to make Ather Electric Scooters more affordable, resale-friendly, and maintenance-free. Rizta starts at 76K, 450 at 84K.
Ather Energy offers Battery as a Service (BaaS), Assured Buyback, and Extended Warranty to make Ather Electric Scooters more affordable, resale-friendly, and maintenance-free. Rizta beginner 76K, 450 84K.
This shows that Ather has made a game changer move for EV buyers.
Making EVs Accessible and Hassle-Free
In an effort to ensure accessibility of electric scooters, low costs, reliability, and stress-free riding, Ather Energy, one of the leading EV two-wheeler brands in India, has made a large stride towards making electric scooters affordable, dependable, and worry-free.
To make this possible, the company has introduced:
- Battery as a Service (BaaS)
- Extended Assured Buyback Programme
- Extended Comprehensive Warranty (ECW)
All three programs specifically focus on overcoming the largest issues of potential EV owners:
- Extremely high initial money required
- Uncertain re-sale value
- Years-long maintenance headaches
Through this, Ather will transform electric scooter ownership for ordinary Indian households.
Battery as a Service (BaaS) – Low Upfront Cost
With BaaS, the customer does not need to buy the battery when purchasing a scooter. They also have the option of flexible monthly battery use with a minimum charge of ₹1 per kilometre (on a 48-month plan, minimum 1,000 km/month).
- Ather Rizta launched at only ₹75,999
- Ather 450 Series begins at ₹84,341 (Ex-showroom Lucknow)
- Prices reduced by up to 30% from normal models
- One year of free high-speed charging on the 3,300+ Ather Grids in India
This eliminates one of the largest entry barriers to EV adoption in India.
Assured Buyback – Price Security
People who buy EVs often worry about the future value of their scooter. This is resolved by Ather’s Assured Buyback Programme, which guarantees:
- Up to 60% value after 3 years
- Up to 50% value after 4 years
Resale value is based on kilometres ridden. This assures buyers that their investment in an EV is safe.
Extended Warranty for Five Years
Ather Extended Comprehensive Warranty (ECW) covers:
- Battery + 11 vital components (motor, motor controller, dashboard, charger, etc.)
- Valid for 5 years / 60,000 km, whichever comes first
- Available for AtherStack Pro customers
This gives owners assurance that they won’t face sudden repair charges.
