The Italian market is the 49th largest market globally and Hero MotoCorp, the largest two-wheeler manufacturer in the world officially it has entered the market with the help of a strategic distribution location with Pelpi International. The company will sell Euro 5+ motorcycles that include Xpulse 200 4V, Xpulse 200 4V Pro, and Hunk 440 – that serves the dynamic motorcycling market of Italy.
Hero MotoCorp also supports the strategy of global expansion with this entry, supported by the latest R&D facilities in Germany and India. Pelpi International is one of the best distributors of two wheelers in Italy who will be in charge of selling, servicing, and supplying spares of the Hero MotoCorp in the country. The brand will be first rolled out in 36 major dealerships and then it will roll to 54 in the next few months.
Strategic Partnership with Pelpi International for Distribution
Hero MotoCorp embraces the spirit of exploration, freedom and strength under its global brand philosophy of You Are Limitless. The successes of the brand in the Dakar Rally have reinforced this spirit and the Hero MotoSports has become the youngest team to have a podium finish in only seven years since its inception.
This freedom and adventure is mirrored in the product lineup in Italy:
Hunk 440 -It is the re-modeled Mavrick 440 of India. In the L3e-A2 performance category, it has a 27 BHP, 36 Nm torque with a power of 440cc engine that meets Euro 5+ compliance. It has a high-tensile steel trellis frame, dual-channel ABS, 320 mm front and 240 mm rear discs, USD KYB forks, and a connected TFT display, which is bound to deliver performance and practicality.
– Price: Euro 3,990 (incl. VAT of about Rs 4.10 lakh)¹– Colours: Twilight Blue, Phantom Black.
Xpulse 200 4V Series 4V4 Adventure, the Xpulse 200 4 V and Xpulse 200 4 V Pro have 4-valve engines, generate 18.9 BHP and 17.35 Nm, three ABS modes (Road, Off-road, Rally), long-travel suspension, LED projector lamps and Bluetooth navigation.
– Xpulse 200 4V: Euro 2,990 (~ Rs 3.07 lakh) (“Matte Nexus Blue” /Xpulse 200 4V), Pearl Fadeless White (Pro)
“You Are Limitless” – Hero’s Global Brand Philosophy
Hero MotoCorp is providing a five-year warranty package (three years regular warranty + two years launch warranty) in a bid to give its customers confidence. The campaign highlights how the brand is devoted to reliability, quality and purchase longevity.
Mr. Sanjay Bhan, Executive Vice President, Hero MotoCorp said: The introduction of Italy, which is the very citadel of two-wheeler culture, is a landmark in the global expansion process of Hero MotoCorp. We will look to redefine the Future of Mobility on a global basis with next-generation smart mobility solutions that will provide the differentiated riding experience. On products with both the Explorer and Liberator essence, we are calling Italian riders to enjoy Limitless Freedom and Limitless Adventure on a daily basis. Our success in Dakar Rally with Hero MotoSports is a testament of our quality in the global engineering and the innovativeness in products that we are introducing in the Italy market.
Mr. Cesare Gali, Managing Director, Pelpi International, said: We take it pride in championing the entry of Hero MotoCorp in Italy. Their international size, the quality of their product and the unmatched dedication of 5 years warranty is a great confidence to us. The Hunk 440 and Xpulse 200 will serve key, highly competitive niches in Italy and bring a distinct value and technology mix that will appeal to the heart of Italian customers.
Hero’s Entry Strengthens Its Global Vision for Sustainable Mobility
As it opens up Italy, Hero MotoCorp will keep its mission of providing sustainable and accessible mobility to the world. With technological expertise, international research and development and its racing tradition, Hero would be able to enhance its status as a major player in the European two-wheeler market – an Indian innovation with global performance specifications.
