In India, the price of Triumph Thruxton 400 at the time of launch is 2.74 lakh (ex-showroom). This modern cafe racer is powered by a 398cc engine capable of 42ps and classic retro elements that i fond of.
Triumph is now ready to bring the dream back to life, with an entry-level version of the same vintage in India: the Thruxton 400. The Triumph Thruxton 400 launch price is only 2,74,137 (published on-road) which makes it the lowest priced Thruxton ever launched in over five decades with no comprosise on style or performance.
First World Launch- India
The new Thruxton 400 is the first internationally designed model and was officially launched in India which is a great step and milestone in the history of Triumph and Bajaj partnership. This new model will be alongside the speed 400 and Scrambler 400 X which are already highly successful Triumphs, with a world launch being slated later in 2025, as part of the growing 400cc Modern Classic portfolio.
Design: Traditional Caf Racer Remake
Remaining faithful to the past, the Thruxton 400 comes with all the styling of the post war cafe racer:
Clip-on handlebars
Molded tank of fuel
Bullet seat cowl colour coded.
Hard, retrofitting position
And this bike is a match to people who love vintage looks but do not want to compromise with performance and technology.
Engine & Performance
The Thruxton 400 rides on a 398cc liquid-cooled TR Series engine that has a top power of 42 PS. The makers of Triumph say that it has top-end performance that surpasses the best of the best, intended to provide the most interesting trip on both city and open-road rides.
The engine has been tuned so that it has a punchy throttle response that will deliver the enthusiasts of the new generation the feel that they desire whilst still giving that very superb Triumph feel that has and will always make it unique.
Strengthened ride, Dedicated Chassis
To partner with the sporty heritage, the Thruxton 400 has:
A special chassis to achieve even more agile response This is a dedicated chassis that has been tuned to achieve even sharper agile response.
Tweaked suspension in order to enhance stability
Ride-by-wire throttle
Adjustable traction control
Torque-assist clutch
The combination would give both first-time and accomplished riders a sure and exciting ride.
Target Customer: Style Lovers/ Young Riders
Triumph is also going after the youth who have an interest in biking and are willing to pay a premium price because the brand is seen as a performance-focused cafe racer. The light design, the euro-shiny rider aids and the attitude riding position makes the Thruxton 400 fit all the necessary boxes the new-gen customer demands.
CCO, Triumph Motorcycles Paul Stroud:
The Thruxton is a synonym to an arousing ride, concentrating ergonomics and classic cafe racer appearance. It is at a very affordable price, and does everything the old Thruxton 400 does and more, and has a target market of young riders who want a good looking motorcycle with high performance.
Rakesh Sharma, Executive Director, Bajaj auto Ltd:
Our Triumph story in India is amazing. The new Thruxton 400 adds even more strength to our products. It is an ideal mix of retro design, high-performing and superior build quality. It is not just motorcycle, it is more of an emotional experience.”
